Marketing Daily
Thursday, August 21, 2014
  • Lay's Uses Courier, Pedicabs In Urban Sampling Push

    Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier … Read the whole story

  • Kyrie Irving Keeps Shooting Summer Baskets For Jeep

    The "Summer Celebration" campaign has a two-pronged timing tactic: it is during the critical part of the year when people charge the dealer courts … Read the whole story

  • Marriott Enlists Celebrities For Video Series

    Marriott International is extending its #LoveTravels campaign. The effort includes a video series featuring soccer star Tim Howard and cultural icon Angela Simmons sharing … Read the whole story

  • With Kitchen, Lush Expands Its Digital Reach

    Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily," "We're also looking at building some stores that are much bigger than … Read the whole story

  • Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

    In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story

  • The Perfect Viral Storm

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked … Read the whole story

  • Making Measurement Matter At Kellogg

    Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the … Read the whole story