Wednesday, August 27, 2014
  • For Emmys, Social TV Is Growing Up

    L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination Beauty channel. StyleHaul influencer Evelina Barry, for example, created a video of how she created her own red carpet look for the night. ...Read the whole story

  • Coke Zero Begins Football Countdown

    "There's joy in the preparation for game day, and Coke Zero provides fans the uplift they need to support their team throughout the season," Sharon Byers, SVP, sports, entertainment and community marketing for Coca-Cola North America, tells "Marketing Daily." ...Read the whole story

  • State Farm Enlists SNL Favorites

    The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live properties as SNL celebrates its 40-year anniversary. ...Read the whole story

  • Ford Back With Fashion For Mustang

    Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Gregory and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi and Francesco Ferrari of Coite; and Pamela Love will each make three Mustang-inspired shirts ...Read the whole story

  • Puma Adds New Channels To Its 'Forever Faster' Campaign

    The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. ...Read the whole story

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