Marketing Daily
Thursday, August 28, 2014
  • For Ck one, Snapchat, Tumblr Key To Gen Y Hearts

    The Ck one brand -- which celebrates its 20th anniversary this year -- already has a strong millennial following, which relies heavily on social … Read the whole story

  • McDonald's Loves To See You Tailgating

    "We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing … Read the whole story

  • Satisfaction Dips; Imports Vs. Domestics Gap Narrows

    When it comes to customer satisfaction with new vehicles, Asian and European cars have declined more than domestic automakers versus the period a year … Read the whole story

  • Americans Prefer Online Browsing Over Buying

    Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story

  • Men Define Loyalty Programs Through Honor, Women See Trust

    That's according to a new study, "Living Loyal," from Chicago-Based The Marketing Store. Read the whole story