Very few of the good things that General Electric has brought to life for more than a century will be for everyday consumers any more if yesterday's deal to sell … Read the whole story
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
The campaign is unique for the company in that it has a big social media, consumer interaction component, also featuring Cam Newton and his … Read the whole story
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story
"Our job was to crystalize the personality and voice of the brand so that you feel Southwest's humanity even when you're not having a … Read the whole story
Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor … Read the whole story
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
The commercial pathway between products and customers has constantly progressed over the past decade or so. The way companies identify, engage, service and retain … Read the whole story
Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story