Marketing Daily
Wednesday, September 17, 2014
  • Fashion Week's Social Lessons For Brands

    With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than … Read the whole story

  • IBM's Fredette Talks Masters At Montauk

    John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit … Read the whole story

  • Eight O'Clock Partners On 'Friends' Anniversary

    Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on … Read the whole story

  • Ford Sponsors 'Finding Your Roots' On PBS

    The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that … Read the whole story

  • PC Games Still Attract Crowds

    Nearly half of all PC gamers had visited a Web site to make a game purchase via digital download. Digital game purchasers were also … Read the whole story

  • Allstate Hosts College Football Twitter Challenge

    "We feel that we have some of the highest visibility not only in the category but across all brands associated with college football," Pam … Read the whole story