Primarily blaming the "competitive environment" in the mobile phone business, Sony this morning said it may lose upwards of $2 billion this year - five times more than it anticipated … Read the whole story
With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than … Read the whole story
John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit … Read the whole story
Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on … Read the whole story
The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that … Read the whole story
Nearly half of all PC gamers had visited a Web site to make a game purchase via digital download. Digital game purchasers were also … Read the whole story
"We feel that we have some of the highest visibility not only in the category but across all brands associated with college football," Pam … Read the whole story