Marketing Daily
Friday, November 28, 2014
  • FOOD
    New Weight Watchers Campaign Offers 'Help For The Hard Part'
    by Karlene Lukovitz

    Struggling to compete with weight-loss apps, Weight Watchers is not only getting a jump on the category's post-holidays push, but eschewing the category's predictable … Read the whole story

  • AUTOMOTIVE
    Black Friday Is Bright Light For November Vehicle Sales
    by Karl Greenberg

    Black Friday could put the auto business right over the top, creating the best November in well over a decade for a resurgent category. … Read the whole story

  • ELECTRONICS
    Novelty Of New Will Spur Holiday CE Purchases
    by Aaron Baar

    "When you compare streaming media devices, [streaming sticks] make great stocking stuffers," Barbara Kraus, Parks' director of research, tells "Marketing Daily." Meanwhile, when it … Read the whole story

  • 4K TVs On Rise, Big Demand From China
    by Wayne Friedman

    Activity around 4K television is heating up a bit. A new study says global shipments of 4K TVs climbed over 3 million for the … Read the whole story

  • COMMENTARY
    If You're Happy And You Know It, Stuff Your Face
    by

    With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family … Read the whole story