After months of rumors that its parent company - Ann Inc. - was looking for a buyer, Ann Taylor, Loft and Lou & Grey have been sold for more than … Read the whole story
The print ads for the new "Make the Natural Choice" campaign, from BBDO, feature surprising headlines, such as "Preservatives are for mummies, not mommies" … Read the whole story
The duo, who previously appeared in a campaign for Samsung Mobile, are now in a campaign for Samsung's home appliances, showing how the company's … Read the whole story
Coors Light will drive awareness of its support for Alliance for the Great Lakes through packaging, retail point-of-sale, social media, digital marketing and public … Read the whole story
The Challenge is a new social media contest that provides fans with the opportunity to support for their favorite golfer during the tournament while … Read the whole story
The push by businesses to become more "data-driven" is a trend that many industry experts predict will radically change the face of marketing. Count … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," season five. Here's … Read the whole story
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story