Mark Penn - the former market research entrepreneur, Burson Marsteller CEO and advisor to Bill and Hillary Clinton - is leaving his EVP role at Microsoft by September to form … Read the whole story
"Besides chains like Costco, Kroger and Walmart, Whole Foods is also going after Trader Joe's," says Kevin Meany, CEO of BFG Communications, Hilton Head, … Read the whole story
Early consumer demand for home automation and security devices has dropped off, according to new research from Argus Insights, "Until things become easier and … Read the whole story
For the video campaign, the tequila company, co-owned by George Clooney, is asking friends and fans of the brand to document their idea of … Read the whole story
Based on the number of problems reported per 100 new vehicles, Kia and Hyundai are on top. The Korean brands, together, lead the industry … Read the whole story
A central theme in the campaign is Trejo turning test drives into under-worldly adventures, with the humorous ads playing on Trejo's intimidation factor as … Read the whole story
Let's face it: Donald Trump's presidential announcement (otherwise known as throwing his hairpiece, or clown-nose, into the ring) was the gift that keeps on … Read the whole story
While data teams everywhere work with developers and big data vendors to ingest, organize and utilize big data, marketers are left wondering when they'll … Read the whole story
Our end goal must always be consistency, while connecting with the customer in the way they want to and at the time of their … Read the whole story