Marketing Daily
Monday, August 31, 2015

Top of The News

Apple's iOS Content-Blocking Capabilities Causing Ad Agita
by Thom Forbes

The accommodating nature of Apple's forthcoming iOS9 to ad-blocking apps on its Safari browser is not only upsetting publishers because of what it can do, it's all the more threatening … Read the whole story

  • RETAIL
    Walmart Kicks Off Toy Season Two Weeks Early
    by Sarah Mahoney

    Walmart has rung the bell on the 2015 holiday season, kicking off its first-ever Toy Week with a look at what it believes will … Read the whole story

  • FOOD AND BEVERAGES
    Splenda Takes New Tack With Successful Sweet Swaps Campaign
    by Karlene Lukovitz

    The new content includes video series, photos, GIFs and original recipes from Laura Vitale, host of the online show "Laura in the Kitchen" and … Read the whole story

  • TECHNOLOGY
    Consumer Interest In Wearables Fading Fast
    by Aaron Baar

    "[Sales] are still growing year-to-year, but interest is sliding," John Feland, CEO and founder of Argus Insights, tells "Marketing Daily." "The fitness band market … Read the whole story

  • FINANCIAL SERVICES
    Affinity Credit Card Companies Need To Expand Customer Base
    by Tanya Gazdik

    Competition in the co-branded or affinity credit card segment continues to be fierce, according to a report from Packaged Facts. By year-end 2014, co-branded … Read the whole story

  • AUTOMOTIVE
    Toyota Back In 'Playing House' For Camry
    by Karl Greenberg

    The first Camry vignette debuted on Aug. 25, a week before the on-air premiere. The 60-second (slightly longer) versions of the vignettes air during … Read the whole story

  • SPORTS
    The USTA Says 'Find Yourself In The Game'
    by Karl Greenberg

    Ginny Levine, USTA director of marketing for community tennis, tells "Marketing Daily" that social-media components of the new campaign include a paid effort on … Read the whole story

  • COMMENTARY
    Metamurder
    by Bob Garfield, Featured Columnist

    For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated … Read the whole story

  • COMMENTARY
    Don't Be Fooled - Digital Media Is Still All About People
    by James G. Brooks, Jr., Columnist

    A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are … Read the whole story