The key idea is hyperconvenience, and technology that reduces the time between when a consumer says, "Oops, almost out of laundry soap" and then … Read the whole story

If ball players hit a homer into a washing machine, Maytag makes a $1 million donation to local area Boys & Girls Clubs. Brendan … Read the whole story

The new campaign builds on an effort from earlier this year, which touted Cookie Jam being named "Game of the Year" by Facebook, Josh … Read the whole story

Super Bowl sponsor Marriott International is already gearing up for the big game with campaigns for its Courtyard brand and Marriott Rewards program. Read the whole story

CarMax CMO Jim Lyski said in a statement that the key to sponsorship power is team loyalty. "These teams are an integral part of … Read the whole story

A new campaign for the Aussie wine brand from Burns Group kicks off with ads on A&E, AMC, Bravo, Discovery, E!, Food Network, FX, … Read the whole story