Amazon yesterday introduced six new Fire devices with all sorts of come-ons and add-ons designed to entice everybody from 3 year olds to gamers into the Prime entertainment ecosystem. Read the whole story
The campaign, via Interpublic unit and Volkswagen AOR Deutsch, launches with a pair of humorous 30-second television spots starring celebs Adam Scott, Michael Pea … Read the whole story
Even more unexpected, says Cheryl Pearson-McNeil, a Nielsen SVP, is a dramatic rise in college students. "The percentage rate of blacks enrolled in college … Read the whole story
New Holland Brewing Co. and Carhartt work wear are partnering on a beer and an entertainment tour. The beer, The Carhartt Woodsman, was created … Read the whole story
Anchored by two new television spots (from Duncan/Channon), the campaign depicts people getting the event tickets they want through the StubHub marketplace, which in … Read the whole story
The app is being promoted on Oscar Mayer's Facebook and Twitter channels with a humorous video showing a young woman considering a series of … Read the whole story
"Marketing Daily" asked Fabien Moreau, CEO of Forward, an agency that has connected performers like Rihanna, Jay-Z, and Andy Garcia with such luxury brands … Read the whole story
The special chips won't be available in stores. Instead, consumers who donate $10 or more to support the It Gets Better Project through www.ItGetsBetter.org/DoritosRainbows … Read the whole story
Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand … Read the whole story
History has proven the difficulty of older people offering up lifestyle items to young people. Read the whole story