"Unless they've traveled outside Chicago, not a lot of people are familiar with the brand," says Ebenezer Bond, CEO of Invisible North, the experience … Read the whole story

Cheetos is promoting its seasonal Bag of Bones snacks and Trick-or-Treat Packs by playing off the mischievous brand identity built around the tricks of … Read the whole story

One thing Bentley shoppers might have, in addition to a lot of discretionary cash, is a need for speed. The new vehicle, which has … Read the whole story

New ads are having a salubrious influence on brand perception, but not much on purchase consideration, and the awareness jolt is wearing off. That … Read the whole story

A provocative new spot is designed to resonate with both victims and the general public. Y&R conducted "significant testing" to find that viewers seek … Read the whole story