As of this morning, Microsoft is officially on the avenue - 677 Fifth Avenue at 53rd St., to be precise - in a big way: a five-floor, 22,270-square-foot flagship operation … Read the whole story
New products are unveiled at the show -- but it's all about the after-market world, and how automakers are acknowledging and enabling the parts … Read the whole story
This latest dramatic push to drive awareness and sampling demonstrates the escalation of the so-called "breakfast wars" among McDonald's, Taco Bell, Dunkin' Donuts, Starbucks … Read the whole story
Carl's Jr. and Hardee's will be offering an "Ultimate Care Package" combo meal (inspired by the game's care package drop). Call of Duty, in … Read the whole story
Auto experts have been saying for months that this year could be the strongest in a decade -- and that total sales could top … Read the whole story
The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiatives. The sponsorships were dropped to focus more on Web site content and … Read the whole story
I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect … Read the whole story
There are almost as many definitions as there are examples. Mine is this: content with a consumer benefit presented in an authentic environment in … Read the whole story