Marketing Daily
Monday, October 26, 2015
  • Automakers To Open The Throttle At SEMA

    New products are unveiled at the show -- but it's all about the after-market world, and how automakers are acknowledging and enabling the parts … Read the whole story

  • Taco Bell's 'Steal A Base, Steal A Breakfast' Returns

    This latest dramatic push to drive awareness and sampling demonstrates the escalation of the so-called "breakfast wars" among McDonald's, Taco Bell, Dunkin' Donuts, Starbucks … Read the whole story

  • CKE, Activision Partner For 'Call Of Duty' Promo

    Carl's Jr. and Hardee's will be offering an "Ultimate Care Package" combo meal (inspired by the game's care package drop). Call of Duty, in … Read the whole story

  • J.D. Power Sees Strong October

    Auto experts have been saying for months that this year could be the strongest in a decade -- and that total sales could top … Read the whole story

  • Schwan's Retools College Football Campaign, Drops Stadium Sponsorships

    The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiatives. The sponsorships were dropped to focus more on Web site content and … Read the whole story

  • The Man Who Caught A Fish

    I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect … Read the whole story

  • Branded Content: Not Your Father's Advertorial

    There are almost as many definitions as there are examples. Mine is this: content with a consumer benefit presented in an authentic environment in … Read the whole story