Marketing Daily
Monday, December 7, 2015
  • Target Teams With Dick Van Dyke For 'Mary Poppins'

    It also marks the return of "the Wonderful World of Disney," which has aired at least intermittently for the last 60 years. ABC says … Read the whole story

  • Frito-Lay's Grandma's Cookies Plays Santa's Helper

    In addition to being the official sponsor of the annual family-photo-taking "Santa Experience" at The Mall of America, the brand created a special event … Read the whole story

  • AT&T's Digital You Program Teaches Calif. Seniors

    "We know that the majority of seniors and older adults are online," Gwen Oldham, director of citizenship and sustainability for AT&T California, tells "Marketing … Read the whole story

  • Study Sees Disconnect Between CMOs And CTOs

    There's a relationship problem between CMOs and CTOs: There isn't one. To properly misstate: these are ships passing in the night with regard to … Read the whole story

  • How 'Driving Matters' Drives Mazda

    Mazda launched a new campaign, "Driving Matters," this year, replacing "Game Changers." "Marketing Daily" speaks with Russell Wager, VP marketing, Mazda North American operations, … Read the whole story

  • Princess Cruises Enlists 'Love Boat' Cast For Anniversary

    The iconic "Love Boat" played a "key role" in the success of the company, says Jan Swartz, Princess Cruises president. The pilot episode of … Read the whole story

  • There Must Be Something Quotable In Here Somewhere

    My dear near friend David Rogers at Columbia Business School has written another book, and asked me to write a blurb, which required me … Read the whole story