Marketing Daily
Monday, December 28, 2015
  • Discover Breaks New Creative

    "The creative concept for the new campaign illustrates how everyday purchases can allow cardmembers to go on the getaway they've been waiting for," Jennifer … Read the whole story

  • Ford Rides Professional Bull Riding Into MSG

    PBR CEO Sean Gleason tells "Marketing Daily" that one of the biggest challenges PBR faces is breaking down perceptions about who and what the … Read the whole story

  • Mintel Charts Course For 2016 Consumer Packaging

    When you can buy Coca-Cola with your name on it, and can customize your products using a mobile app, it's fair to say those … Read the whole story

  • Aflac Enlists Herschel Walker

    Aflac, in support of its sponsorship of the Heisman Trophy, is launching a series of four online videos with Heisman Trophy Winner Herschel Walker. … Read the whole story

  • Unholy And Undone

    Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story

  • The Joy Of Getting A 'Golden Greeting' For Christmas

    Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story