"The creative concept for the new campaign illustrates how everyday purchases can allow cardmembers to go on the getaway they've been waiting for," Jennifer … Read the whole story
PBR CEO Sean Gleason tells "Marketing Daily" that one of the biggest challenges PBR faces is breaking down perceptions about who and what the … Read the whole story
When you can buy Coca-Cola with your name on it, and can customize your products using a mobile app, it's fair to say those … Read the whole story
Aflac, in support of its sponsorship of the Heisman Trophy, is launching a series of four online videos with Heisman Trophy Winner Herschel Walker. … Read the whole story
Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story
Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story