Marketing Daily
Monday, April 4, 2016

Top of The News

VW Wants To Rebuild Trust; Details Are Lacking
by Thom Forbes

Asserting that it will "redefine" its brand identity in the U.S., Volkswagen's global brand chief Herbert Diess assuaged the concerns of dealers Saturday who were threatening legal action in the … Read the whole story

  • APPAREL
    Kit And Ace Builds Buzz With Hotel Pop-Ups
    by Sarah Mahoney

    Called The Carry-on, the pop-ups are opening for a few days each in San Francisco, L.A., Melbourne, London, Sydney and New York, offering a … Read the whole story

  • RESTAURANTS
    TGI Fridays Promotes Its 'Endless Apps' With GIF-Format TV Spot
    by Karlene Lukovitz

    Playing on the endless angle, agency Made Movement enlisted new-media artist Erdal Inci to create three videos made of endlessly looping GIFs -- with … Read the whole story

  • TECHNOLOGY
    Cox Gets To The Emotional Root Of TV's 'Golden Age'
    by Aaron Baar

    "Despite the fact that some people call this the 'golden age of television,' our research shows people are still feeling unfulfilled," Lisa Nardone, executive … Read the whole story

  • COMMENTARY
    Why There Is No President Klein
    by Bob Garfield, Featured Columnist

    Never does the outrage fail to outrage. Never do the media have the self control not to be manipulated. Because who can resist a … Read the whole story

  • Perfect Fools Lands Creative Duties For Zound Headphones
    by Larissa Faw

    The agency is being tasked with helping the headphone and speaker marketer transform into a so-called "lifestyle brand," with campaigns that will promote its … Read the whole story