Marketing Daily
Thursday, April 21, 2016

Top of The News

VW Shares Up As Market Gets Wind Of Today's Settlement Offer
by Thom Forbes

As part of a sweeping and costly settlement proposal, Volkswagen will later today tell a federal court in San Francisco that it will buy back nearly 500,000 diesel vehicles that … Read the whole story

  • FINANCIAL SERVICES
    Coldwell Banker 'Lists' X-Men Mansion For $75 Million
    by Tanya Gazdik

    "We're developing content for the next generation of home buyers and sellers by building relationships with X-Men and movie enthusiasts," Sean Blankenship, CMO for … Read the whole story

  • RETAIL
    From Walmart To Whole Foods, Shifting Sands For Food Shoppers
    by Sarah Mahoney

    "Marketing Daily" asked Mike Paglia, director of Kantar Retail's research and analysis on value discounters and dollar stores, to help us keep up with … Read the whole story

  • PACKAGED GOODS
    McCafe, Nexium 24HR Led 2015's Most Successful CPG Launches
    by Karlene Lukovitz

    While impressive, that actually fell short of the first-year sales for recent years' K-Cup launches from Starbucks, Dunkin' Donuts and Green Mountain, notes IRI's … Read the whole story

  • AUTOMOTIVE
    Land Rover Renews Rolex Kentucky Sponsorship
    by Tanya Gazdik

    Land Rover North America is returning for the the seventh year as a presenting sponsor of the 2016 Rolex Kentucky Three-Day Event, continuing their … Read the whole story

  • No Pasties Required: Uncensored Man Boobs Used For Self-Check Campaign
    by Larissa Faw

    Developed pro-bono by agency David Buenos Aires, the initiative points out how it's okay to show a man's boobs to talk about self-prevention, but … Read the whole story

  • COMMENTARY
    Experiential: The Binge-Watching Of Marketing
    by Joe DePreta

    After two hours of Irish and Cockney gangsters in 1907 Birmingham, England, I stumbled upon what might be experiential marketing's core intrinsic benefit. Read the whole story