"NASCAR is a great fit for Dew because we each have a very passionate fan base that enjoys having a damn good time," Mountain … Read the whole story

In the brand's first national television effort (and the first national consumer-focused effort for any ride-sharing company), Lyft uses a traffic jam as a … Read the whole story

"Boomers are often taking care of elderly parents as well as adult children," Louise Gunderson, UBS' managing director-wealth management. tells "Marketing Daily." "Often, they … Read the whole story

The slimy green drink originally launched in 1987 as a tie-in to "The Real Ghostbusters," an animated TV series spin-off of the 1984 movie. … Read the whole story

The goal of the campaign is to raise attention about the consumer packaged goods crisis and its impact on ocean health and consequently human … Read the whole story

The Andy Warhol Museum is promoting a new show by artist and restaurateur Michael Chow by borrowing from the exhibition's title and theme in … Read the whole story