Marketing Daily
Wednesday, September 14, 2016

Top of The News

Census Data Show Income Rising 5.2% in 2015; Poverty Rate Drops
by Thom Forbes

The Census Bureau yesterday released a surprising upbeat, broad-based picture of income and poverty that depicts a robust American middle class finally back on its feet from the jarring tumble … Read the whole story

  • APPAREL
    Wrangler Selling Gen Y On 'Authenticity Chic'
    by Sarah Mahoney

    Its new marketing strategy is to get even bigger for its britches. Craig Errington, VP-marketing communications for jeanswear at parent VF Corp., tells us … Read the whole story

  • FOOD
    General Mills Sponsors Live Weekly Yahoo Esports Show
    by Karlene Lukovitz

    Reese's Puffs will also run branded segments during Yahoo Esports' coverage of the live stream of ESL One New York 2016, a tournament for … Read the whole story

  • TELECOM
    Boost Brings Back 'Where You At?'
    by Aaron Baar

    The effort is intended to modernize that feeling for the smartphone era, Boost's Peiti Feng tells "Marketing Daily," noting that the phrase is relevant … Read the whole story

  • FINANCIAL SERVICES
    Cigna Endorsers: They're Not Doctors, But They Play Them On TV
    by Tanya Gazdik

    Cigna is launching a tongue-in-cheek ad campaign featuring the likes of Patrick Dempsey, Alan Alda, Noah Wyle, Donald Faison and Lisa Edelstein. While the … Read the whole story

  • Venmo Launches First Ad Campaign
    by Larissa Faw

    This effort represents a new marketing direction for the PayPal-owned platform which has primarily relied on word-of-mouth since it was launched in 2009. Ad … Read the whole story