Michael Kors has decided that the Jimmy Choo shoes fit, announcing this morning that it is acquiring the luxury brand for roughly $1.35 billion, the latter becoming a wholly owned … Read the whole story
The campaign also includes digital marketing featuring a variety of "Everyman" characters, radio ads, and social media content and outreach efforts. Read the whole story
"Our overall mantra and positioning is to make the world 10% happier," Albert Briggs, vice president of sales and brand strategy at theCHIVE, tells … Read the whole story
This form of "voting by wallet" is not to be ignored as companies fiercely compete for customers, according to the report from Weber Shandwick … Read the whole story
One out of every 100 vehicles sold in 2017 had a plug, but a looming tax credit cap may be a speed bump in … Read the whole story
Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in … Read the whole story