Marketing Daily
Thursday, July 27, 2017

Top of The News

Coca-Cola Adds Coca-Cola Zero Sugar in U.S., Erases Coke Zero
by Thom Forbes

Coke Zero is zeroing out in the U.S., to be replaced by Coca-Cola Zero Sugar, which contains the exact same artificial sweeteners - aspartame and acesulfame K - but is … Read the whole story

  • FOOD
    Mondelez Expands Clean Snacks Push With Vea
    by Karlene Lukovitz

    TV creative and owned social media efforts commenced this week, and additional marketing support will be staggered over the coming months. Read the whole story

  • RETAIL
    Sephora Tries A Teeny-Tiny Store Format
    by Sarah Mahoney

    Offerings include 15-minute mini-facials, 45-minute makeovers, Pantone Color IQ touchscreens and omnichannel offerings like rush deliveries from its larger store in the nearby Prudential … Read the whole story

  • FINANCIAL SERVICES
    Allstate Connects With Hispanic Consumers Via Soccer
    by Tanya Gazdik

    "Facebook is where our soccer audience engages with Mala Suerte the most," Allstate's Lorena Nunez tells "Marketing Daily." Read the whole story

  • RESEARCH
    Mercedes-Benz Tops In Social Activity
    by Tanya Gazdik

    A big surprise is the difference in engagement levels among brands in the same industry, Origami Logic CMO Steven Wastie tells "Marketing Daily." Read the whole story

  • TECHNOLOGY
    Smart Home Consumers Willing To Give In Order To Get
    by Aaron Baar

    "That's a significant opportunity for energy companies and consumers as well," Tom Kerber, director of IoT strategy at Parks Associates, tells "Marketing Daily." Read the whole story

  • COMMENTARY
    In New Drive For Brand Safety, Developing Markets Need A New Breed of PMP
    by Richard Nunn

    Advertisers want brand safety at scale. Who's going to answer that demand? Read the whole story