Marketing Daily
Monday, October 30, 2017

Top of The News

Akzo Nobel And Axalta Discuss Blending Their Coatings Systems
by Thom Forbes

The two companies, which have confirmed they are in "constructive discussions," are currently the No. 3 and No.4-ranked manufacturers in the global paints and coatings market. Read the whole story

  • PACKAGED GOODS
    Febreze Offers Less Heavy-Handed Alternative
    by Aaron Baar

    "Febreze ONE is perfect for those who prefer lighter, nature-inspired, single-note scents, who either don't shop the category or use air fresheners sparingly," Guerin … Read the whole story

  • AUTOMOTIVE
    Honda Plays Up 'Best' Status
    by Tanya Gazdik

    Metal trophy figures representing human accomplishments in sports, academics, music and science come to life to encourage those who push the limits. Read the whole story

  • BEVERAGES
    Johnnie Walker Celebrates Immigrants In 'Citizenship' Spot
    by Karlene Lukovitz

    The ad is the centerpiece of the latest iteration of the blended whiskey brand's year-old, diversity-themed "Keep Walking America" campaign, from Anomoly. Read the whole story

  • RETAIL
    On Strong Earnings, Amazon And Whole Foods Face Culture Clash
    by Sarah Mahoney

    Barclays analyst Karen Short says Whole Foods' food innovation cycle may slow as the two companies further integrate, and if Whole Foods becomes more … Read the whole story

  • FINANCIAL SERVICES
    Majority Of U.S. Banking Customers Vocal When Displeased
    by Tanya Gazdik

    Other forms of expressing displeasure include venting on social media platforms, according to the Avaya-commissioned Customer Experience in Banking 2017. Read the whole story

  • Liberty Mutual Selects Goodby For U.S. Consumer Advertising
    by Steve McClellan

    Goodby Silverstein & Partners joins Liberty Mutual's roster of agencies and will lead creative for its U.S. Consumer Markets business unit. The incumbent agency … Read the whole story