Marketing Daily
Monday, November 27, 2017

Top of The News

Ahead Of NRF Numbers, Expansive Black Friday Looks Like A Winner
by Thom Forbes

As Thanksgiving, Black Friday, Small Business Saturday, Monikerless Sunday and Cyber Monday blend in one long singularity of bargain hunting both in-store and online - at big boxes, pop-ups and … Read the whole story

  • FINANCIAL SERVICES
    Discover Financial Airs Its First Six-Second Spot
    by Tanya Gazdik

    "The key for us is how these units can work together to tell a cohesive story to our audience," says Discover's Vijay Konduru, in … Read the whole story

  • FOOD
    Snickers Brings 'Hungerithm' To The U.S.
    by Karlene Lukovitz

    Through Dec. 22, fans can monitor the program online and lock in a price for a Snickers by generating a coupon that's redeemable at … Read the whole story

  • McDonald's Covfefe Moment: Attributes Early Morning Tweet To Lack Of McCafe
    by Joe Mandese

    McDonald's lost -- or depending on your perspective, won -- the post-Thanksgiving Twitter marketing crown with an early-Friday morning tweet garnering attention for what … Read the whole story

  • APPAREL
    Old Navy Ties Holiday Campaign To Giving Back
    by Larissa Faw

    The new four "One Dolla Holla" clips play off Slate's Marcel the Snail character by having her voice several foot-wearing socks as they discuss … Read the whole story