Marketing Daily
Thursday, December 7, 2017

Top of The News

Wal-Mart Stores, Inc. By Any Other Name Is Just Plain Walmart Inc.
by Thom Forbes

To the delight of copy editors everywhere, Wal-Mart Stores is dropping the hyphenation come Feb. 1 and will simply be what the signs in more than 11,700 parking lots around … Read the whole story

  • FOOD
    M&M's To Return To Super Bowl, After 3-Year Hiatus
    by Karlene Lukovitz

    Snickers, which was in last year's Bowl with a spot featuring Adam Driver, won't return in 2018, but Mars says it has a "big … Read the whole story

  • PACKAGED GOODS
    Charmin's Stalls Return For 'Best Seats On Broadway'
    by Aaron Baar

    Pop-up space offers 14 different toilet stalls (with themes such as "Under the Sea" and "Lantern Festival") where people can "Enjoy the go." Read the whole story

  • TRAVEL
    HotelTonight Cautions Against Too Much Family Time
    by Tanya Gazdik

    "This campaign highlights a fresh cast of characters that present their own challenges to comfortably staying the night," HotelTonight's Jordan Bruan tells "Marketing Daily." Read the whole story

  • RETAIL
    For Holidays, Shoppers Crave More Experiences, Less Merchandise
    by Sarah Mahoney

    Gen Z, Millennials, families with children, and those earning $75,000 or more are more likely to want to surprise people with experiential gifts to … Read the whole story

  • AUTOMOTIVE
    TrueCar Distinguishes Itself From Competition
    by Tanya Gazdik

    The ad aims to draw a distinction between other third-party automotive websites and TrueCar, Lucas Donat, chief brand officer, tells "Marketing Daily." Read the whole story

  • COMMENTARY
    The Game-Changing Facebook Plug-In: Customer Chat
    by Dana Gibber, Op-Ed Contributor

    It will foster two-way communication between brand and consumer, while simultaneously boosting engagement rates and encouraging sales. Read the whole story