Marketing Daily
Tuesday, December 19, 2017

Top of The News

Hershey, Campbell Think Snacks Will Be Healthy For Bottom Lines
by Thom Forbes

Campbell and Hershey both announced deals yesterday in the thriving healthy snacks sector. The Camden. N.J.-based soup company, which also has a presence in sugary and salty delectables with its … Read the whole story

  • RETAIL
    Buoyed By Instacart, Costco Seems Amazon-Proof
    by Sarah Mahoney

    Costco's resilience to the e-commerce threat is impressive, writes Karen Short, an analyst who follows the retailer for Barclays, calling it "well insulated from … Read the whole story

  • RESEARCH
    For Digital Ads, Context Makes A Difference
    by Aaron Baar

    "For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI," … Read the whole story

  • COMMENTARY
    Marketers, Are You Considering The Context?
    by Norman Guadagno, Op-Ed Contributor

    Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost … Read the whole story

  • CAUSE-RELATED
    Sonoma Humane Society Program Campaign Tugs At Heartstrings
    by Tanya Gazdik

    The scope of the work includes a three-minute brand video to drive donations, new logo, brochure, email template and pitch copy the organization can … Read the whole story

  • PETS
    Royal Canin Returns As Sponsor Of Top Dog Show
    by Tanya Gazdik

    Last year's sponsorship marked Royal Canin's first year as the presenting sponsor, as the company took the reins from sister brand, Eukanuba. Read the whole story

  • Shoe Carnival Embarks On Last-Minute TV Push
    by Larissa Faw

    Shoe Carnival and agency 22squared are entering the final stages of the shoe retailer's holiday campaign with a media spend that "increases significantly" since … Read the whole story