Marketing Daily
Wednesday, July 18, 2018
  • Reebok Cheers Women On In New #BeMoreHuman Ads

    In a fun social twist, Reebok is also asking people to "Donate in Sweat," giving $5 for every workout picture posted on Twitter or … Read the whole story

  • Pepsi, GatorAde, CocaCola Tops In World Cup Effectiveness

    Overall ad effectiveness, represented by the Ace Score, for this year's World Cup ads trailed significantly behind both the Olympics and Super Bowl. Read the whole story

  • Women Feel Misunderstood By Auto Brands

    There is a gender engagement gap when it comes to automotive marketing, and a potentially huge marketing opportunity is being missed, says TI Media's … Read the whole story

  • What Goes Around Is Coming Around: Big Growth For 360-Degree Video

    North America makes up about 40% of the market. Big users of 360 video include real estate agents, hotels and tourism agencies. Read the whole story

  • 'Marketing Today': Eatbigfish's Mark Barden

    In this week's episode of "Marketing Today," I speak with Mark Barden, the San Francisco-based partner at eatbigfish - a marketing consultancy that coined … Read the whole story