"The most surprising thing is that the stock didn't pop more," Sucharita Kodali, Forrester's vice president, principal analyst tells "Marketing Daily." Read the whole story

Smirnoff's bottles are designed for specific N.A. cities; Absolut's 'World Bottle' is part of a global campaign encouraging locals to share hotspots with travelers. Read the whole story

A spokeswoman for Weber Shandwick says that the point of the ads is to show that women "are masters of meticulously engineering their day." Read the whole story

In support of the product launch, LifeStyles is debuting the Dare to Be Closer Campaign, a digital campaign which aims to bring people closer. Read the whole story

The creatives, Andy Landorf and John Colquhoun, both boomers themselves, believe there's a lack of humorous content targeted to the demographic. Read the whole story

The Apple Watch is hot. Global smartwatch shipments reached 10 million units, as Fitbit and Garmin also were strong, according to the latest estimates. Read the whole story