She arrives as Uber is reshaping its overall agenda, a year after multiple scandals rocked the ride-sharing company. Read the whole story
The Ascent will be featured in a co-branded campaign across some of Amazon's highest-profile media placements. Read the whole story
BBDO NY's "Remarkable You" ads, featuring six smartly dressed professionals at work, include TV and "smart shopping experiences" on Instagram Stories. Read the whole story
AT&T says its service will be ready for 5G mobile in a dozen cities by year's end. Read the whole story
The contest will tie in with Busch's donating a portion of sales of specially marked cases to the National Forest Foundation. Read the whole story
With an "unprecedented coalition of partners," GE, Google, IBM, Microsoft and Verizon will promote "She Can STEM" content across channels. Read the whole story
Helsinki Airport and Finnair teamed with their respective agencies to create a cinematic-quality short film on travel experiences. Read the whole story
A real-time video dial-test of nearly 2,000 American viewers shows a polarization of responses to Nike's controversial Colin Kaepernick ad. Read the whole story
Sometimes covering the advertising industry feels like being in that famous folk tale starring Henny Penny (or Chicken Little, if you prefer). Read the whole story
And deservedly so. Here's hoping that Nike and W+K receive similar recognition for their efforts. I'm betting they will. Read the whole story
Constellation Brands Inc. announced an investment of nearly $4 billion into Canadian marijuana grower Canopy Growth Corp, the largest publicly traded marijuana company. It … Read the whole story
The ability for marketing to people inside cars is getting more sophisticated as advanced technologies make their way into the interiors of vehicles. Cars … Read the whole story