Beyond NASA selling naming rights to rockets, "astronauts could appear in commercials... as if they were celebrity athletes," says one report. Read the whole story
Holiday gifts favorite Harry&David looks to grow year-round sales with new Sharemore platform Read the whole story
JBL hopes to "get one step closer to fans and consumers by working directly with players and teams," says Harman CMO Ralph Santana. Read the whole story
Amazon reported Tuesday that its B2B platform hit an annualized rate of $10 billion globally. Read the whole story
New video asks NYC women to wear a T-shirt that proclaims their age, then post a picture on social media. Read the whole story
The real-life version of Fornite weapons will launch next spring; the board game, next month. Read the whole story
EBay offers everything from game day gear to a $185,000 Mercedes-Benz sports car, according to a campaign breaking today from 72andSunny Los Angeles. Read the whole story
The campaign's call-to-action video features child "kindness coaches" shown providing positive motivation to gym-goers. Read the whole story
Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media. Read the whole story
There's a perfect storm of forces converging that requires ad industry insiders to do some deep navel-gazing. Read the whole story