The move echoes that of other firms, "as investors assign more value to the parts of these companies separately than to their sum," says one report. Read the whole story
The automaker will undertake a 15% reduction in salaried and contract salaried workforce, which includes a 25% reduction in global executives. Read the whole story
April's first solo brand campaign has been supplanted by a new one featuring David Koechner and other celebs. Read the whole story
"With 200 million users, we've got an opportunity to embed giving in people's daily lives," says PayPal. Read the whole story
MediaPost will make its debut at the show on Tuesday with an afternoon conference that includes top marketers from Infiniti, Honda, Kia and Nissan. Read the whole story
Change You Want To See produces "micro-documentaries" to get support for nonprofits. Read the whole story
A major driver behind an increase in fraud is the shift to mobile transactions and services. Read the whole story
Purchasing was strong, although bad weather may have driven some sales online. MasterCard SpendingPulse and Bluecore examine individual sectors. Read the whole story
While senior marketing executives need to be mindful of budget, no brand can afford to have transparency come at the cost of decreasing performance. Read the whole story
Consumers care less about what you do, and more about how you do it, and they're getting better at filtering out brands that don't … Read the whole story