The iconic ad campaign featuring Boyle as "one tough mother" ran for more than 24 years. Read the whole story
Former TD Bank CMO Patrick McLean has joined Walgreens as senior vice president and CMO. Read the whole story
The automaker has already created a website for the July 2020 event, which includes a countdown clock. Read the whole story
The Seattle-based retailer has been building buzz for the opening for months, and the store opening drew plenty of crowds. Read the whole story
Intention is "not get so high they can't get off the couch," but "to have a functional experience," says researcher. Read the whole story
Macy's is welcoming the holidays with a sweet new spot, injecting its long-running "Believe" campaign with a shot of #FearlessGirl. Read the whole story
Research studies the "jobs-to-be-done" usefulness of products, since customers often buy products for reasons marketers have never thought of. Read the whole story
Three customers, three nonprofits, and three crewmembers will each win a year's worth of flights to spread good throughout 2020. Read the whole story
The ad from U.K. potato chip brand Walkers includes Carey singing the end of "All I Want for Christmas Is You." Read the whole story
The campaign is a more-visual series of working demonstrations of the company's innovations across a number of fields. Read the whole story
Billboards raise awareness of Planned Parenthood Direct, mobile app that provides access to birth control and UTI treatment. Read the whole story
Amazon's growth rate of 3.1%, or 1.4 million more transactions, continues to accelerate and translates to 40 million more transactions compared with a year … Read the whole story