Hain bought ParmCrisps and Thinsters from Clearlake Capital Group in a $259 million deal that aligns with the company's strategy of brand pruning. Read the whole story
Actress Emily Hampshire (Stevie on "Schitt's Creek") stars in a social media influencer campaign from adam&eve NYC. Read the whole story
New partners for the Truly Hard Seltzer NHL PreGame are Clorox, Bud Light, Verizon, Great Clips and Fastenal. Read the whole story
Funerals are the third-biggest purchase many Americans ever make, but until now, there hasn't been much out-of-the-box thinking. Read the whole story
The lack of understanding is even higher among women, Generation X and those who plan to buy non-luxury vehicles, per GfK AutoMobility. Read the whole story
The ad, done in-house, features Seydoux as she gets in bed with a man, embraces him for a while -- and then heads off … Read the whole story
He will be remembered as the lead advocate for Ford's Total Performance and "Win On Sunday, Sell On Monday" marketing concept. Read the whole story
Here are three lessons to come from this brouhaha, no matter what advertising conspiracy Kool-Aid we're drinking. Read the whole story
Most consumers have read reviews they thought were fake, and 26% are concerned about the danger. Read the whole story
Email is not the leading channel -- that distinction belongs to social media, HubSpot reports. Read the whole story
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports. Read the whole story