Anheuser-Busch InBev, whose hard seltzer brands include Bud Light and Michelob Ultra, topped ad spending in the category with $72.2 million. Read the whole story
Automakers accounted for 6.6% of national TV ad spend in 2021, and 4.3% of TV ad impressions, per iSpot.tv. Read the whole story
"Plant-based milk options tend to be designed for adults and often lack proper nutrients to support the long-term health of children," says consulting doctor. Read the whole story
Americans really did spend big this holiday season, with a gain of 8.5% in spending in the last two months of the year. Read the whole story
The filter will enable users to embrace their inner engineer as they don a virtual helmet and goggles, assemble a jet pack and fly … Read the whole story
From more celeb collabs and blonde pizza to yummy croffles, we're ready to welcome the new year. Read the whole story
The research is based not on what people say in surveys, but on their behavior, the authors write. Read the whole story
Most of the hot direct-to-consumer (D2C) brands of the last five years built their brands around a clever or creative take on familiar necessities, … Read the whole story
New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due … Read the whole story