Both discounters note a big grocery bump, and a shift from discretionary splurges. Walmart reports a 30% increase in its global ad business. Read the whole story
During her six-year tenure, Lee served two executive roles at Cadillac: global brand director of BOOK by Cadillac and director of brand marketing. Read the whole story
The brand's first stop in its advertising run is an experiential event this weekend at Electrify Expo Long Beach. Read the whole story
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villains, featuring humans trapped in soda-filled bottles. Read the whole story
The language app's new 'Learn Japanese' effort dives deep into anime roots, right down to classic memes and show-specific vocabulary. Read the whole story
Pernod alleges that Bacardi uses implied claims that mislead consumers into thinking Bacardi's Havana Club rum is made in Cuba -- when it's not. Read the whole story
Conundrums explored include how two people can both own a "World's Best Mom" mug, and "Why can't Grandma and Grandpa have another baby?" Read the whole story
Heart Seat, just approved by the FDA, provides remote monitoring of such measurements as blood pressure numbers -- helpful for treating chronic heart conditions. Read the whole story
Momentum Dubai is out with new work for Yas Island Resort that features Game of Thrones’ and Aquaman actor Jason Momoa as the resort’s … Read the whole story
With a few best practices, live shopping can become a revenue-driving activation. For example, keep viewers entertained by bringing in experts and curating a … Read the whole story
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measurement movement? Read the whole story