Despite economic pressures on families with school-age kids, the National Retail Federation's annual survey forecasts solid spending increases. Read the whole story
Electronics, appliances and cat treats are among the most in-demand items. And for marketers, affiliate and email spending yielded the best results. Read the whole story
Digitally animated avatars of the likes of Mia Hamm appear in ad, each player representing a specific snack in the Frito-Lay's brand roster. Read the whole story
App is available in every state where the company operates -- 19 of the 21 states that have legalized recreational cannabis use. Read the whole story
Vaseline becomes an out-of-left-field viral sensation for tweet celebrating "slugging": using product to "keep skin's natural oils locked in." Read the whole story
A promotional video shows a driver activating the real-life Blazer EV SS's WOW Mode, enabling 0-to-60 mph acceleration time under four seconds. Read the whole story
The automaker is offering a different view of the Northern Lights with a campaign to promote its new all-electric vehicle offering, the Volvo EX30. Read the whole story
Going from zero to 10,000 stores in under six months, former D2C-only probiotic ups its game for a new mass audience Read the whole story
The campaign is comprised of three TV spots centered around characters who are obsessed the new flavors. Read the whole story
I was reminded of our industry's cookie-bombing past when I read the Adalytics work reported in 'The Wall Street Journal' several weeks ago. Read the whole story
Consumers distrust generative AI more than other digital tools, Kearney Consumer Institute reports. Read the whole story