The beauty biz spends boatloads on AR experiences to help customers imagine themselves in products. But seeing themselves up close weirds many people out. Read the whole story
The new video series is hosted by Hertz CEO Stephen Scherr, whose first EV road trip is with GM CEO Mary Barra. Read the whole story
Making a big impression, Murad has put up a digital wraparound at Broadway and 46th St. in Times Square, Read the whole story
The company is giving away pasta meal kits every time Gauff serves with "love" during the U.S. Open's first weekend. Read the whole story
Not even smoothies are safe from the fall onslaught of pumpkin flavor-infused everything! Read the whole story
The partnership will focus on growing engagement in local communities around several of Toyota's manufacturing plants. Read the whole story
Tim Hortons' limited-time items include Pumpkin Spice Iced Capp, Pumpkin Spice Donut and Pumpkin Spice Muffin. Read the whole story
For the giant drug retailer, using tech to build loyalty means balancing customer-led thinking with the demands of internal stakeholders. Read the whole story
But marketers admit they are not using their full martech stacks, Gartner reports. Read the whole story
But an increasing number of consumers will use AI to make purchase selections, Salesforce predicts. Read the whole story