MediaPost Publications - Marketing Daily 12/28/2023

by Tanya Gazdik

The law affects 557,000 fast-food workers at 30,000 restaurants in California. Read the whole story

HEALTH
Study: 2023 Was Exhausting For A Third Of Americans
by Les Luchter
Feeling tired? You're not alone, as 37% of U.S. adults slept worse in 2023 than in previous years. The worst sleepers? Gen Z. Read the whole story
AUTOMOTIVE
Goodyear Brings Back Tire Mascots For Cotton Bowl
by Tanya Gazdik
Goodyear's involvement in college football bowl games dates back to 1955, when the Goodyear Blimp pioneered aerial coverage over the Rose Bowl. Read the whole story

COFFEE
Dutch Bros Coffee Adds A Little Shimmer For The New Year
by Teresa Buyikian
The Shine shot, available though Jan. 14, turns whatever drink it is added to into a faux glittering beverage. Read the whole story
BEER
Molson Coors Is Helping New Year's Revelers Get Home Safe In 7 Cities
by Erik Oster
The company partners with local transit in each city to offer free rides. Read the whole story
Publishers Eye Digital Subscription Growth In 2024
by Robert Williams
Revenue from advertising and sponsored content is also a priority in the new year. Read the whole story
COMMENTARY
Helper Emails: Transactional Messages Are Doing The Real Work
by Ray Schultz, Columnist
But customers expect rapid turnaround and personalized content. Read the whole story
COMMENTARY
A Testing Reminder For The New Year
by Cory Treffiletti, Featured Contributor
Most people forget a simple fact: You have to isolate variables to get a good test. Each test you run must be focused on … Read the whole story
COMMENTARY
Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
by Wayne Friedman, Staff Writer
WBD CEO David Zaslav is pushing for more bundling of all streaming platforms. Now Apple TV+ and Paramount+ might be working on a similar … Read the whole story