AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all ran ads on the Las Vegas Sphere throughout Super Bowl LVIII week. Read the whole story
Jennifer Prenner joins Rivian with over 20 years of business, marketing, product and operations leadership experience. Read the whole story
Fifty-two percent of consumers say ordering takeout is "an essential part of their lifestyle." Read the whole story
The all-social "Teammates of Target" campaign highlights the relationship problems caused by the retailer -- and a humbling take on NFL stardom. Read the whole story
Most marketers realize AI has the potential to power growth breakthroughs. They just can't seem to thread the experimentation needle. Read the whole story
Grand prize is a pair of $50,000 bespoke lips, with a ruby symbolizing a cold sore surrounded by 197 diamonds. Read the whole story
An array of Super Bowl advertisers laid down the $7 million to wade into the waters of that hot-button topic, religion. Read the whole story
BodyArmor was one CPG brand that took a regional approach to SB ads to reach more specific target audiences. Read the whole story
How those two -- count 'em, only two! -- QSR ads fared at the Big Game. Read the whole story
Los Angeles restaurateur Humberto Leon designed a limited series of lai see, red envelopes symbolizing good fortune, as part of a gift box. Read the whole story
The FTC's proposal to stamp out fake reviews could lead online businesses to suppress honest posts, the IAB argued Tuesday at a virtual hearing. Read the whole story
That's according to ad tester System1 which tracks the emotions that consumers feel while watching the ads. Dunkin' was tops in short-term sales lift … Read the whole story