"The decision to switch brands is based on 'guest preferences across demographics,'" according to CBS News. Read the whole story
Cynthia Tenhouse began her career with Toyota North America in 1996 Read the whole story
Schuler joins Handel's most recently from Wetzel's Pretzels, where she first served as CMO, then president, rising to CEO during her last five years. Read the whole story
On an earnings call with investors, CEO acknowledged one area where the company has struggled: pet food. Read the whole story
New research highlights the subtle ways brands build emotional gender-based connections with consumers. Read the whole story
Acknowledging that it is under-performing, the athletic giant is refocusing on sport, new products and bolder advertising. Read the whole story
Zaxby's has added Southern Fried Shrimp as its latest limited time offer, marking the first seafood addition to the chain's menu. Read the whole story
Pastry chef Dominique Ansel created the "3 Lives Bar" to reward people making donations at New York Blood Center locations. Read the whole story
Functional beverage brand Illicit Elixirs launched last year, with ingredients purported to help in dopamine production. Read the whole story
According to the National Confectionery Association, sales totals reached a record of over $48 billion in 2023. Read the whole story
This ad's concept and writing are fresh and funny, while clearly hitting a nerve. Even women in their 20s and 30s complain about being … Read the whole story
Deloitte Digital will unveil something most companies have been hesitant to share: a live example of how it uses generative AI to brand and … Read the whole story