Ad spend for the increasingly overlapping categories of diabetes/ weight loss drugs accounted for 20% of pharma's total -- most on national TV ads, Read the whole story
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopper marketing arm, to run both brand and retail media. Read the whole story
Dogfish Head's "Sippin & Flippin" activation offers fans who visit record stores the chance to win a concert experience of their choosing. Read the whole story
The oversized donut on the chain's original location in Inglewood, California has been featured in such films as "Iron Man," and "Mars Attacks!" Read the whole story
The brand's turn to customer testimonials marks a major departure in its marketing approach, which has typically relied on humor instead. Read the whole story
&pizza's loyalty program highlights creatively twisted versions of dead presidents, including Abraham Lincoln with a purple mohawk. Read the whole story
Derek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. Read the whole story
Trump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. Read the whole story
The marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiations, and is being backed by Adidas, … Read the whole story
Siding with Apple, a federal judge has dismissed a lawsuit alleging that the company conspired with Venmo, Cash App, and Google Pay to block … Read the whole story