As the GOP race nears its finale, the Donald Trump campaign is trying to remold the candidate who has ruffled so many feathers right across the political spectrum. Read the whole story
Despite his reputedly tone deaf self-promotion, Donald Trump has proven he can listen and learn - and then apply that research to market expansion. … Read the whole story
GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns. Read the whole story
FTC Consumer Protection head Jessica Rich proposes that would-be set-top-box makers should publicly promise to follow the same privacy standards as cable and satellite … Read the whole story