by Gord Hotchkiss on Oct 17, 12:40 PM
An in-game ad hawked miracle gummies that "burn the fat off you" with no dieting or exercising, and were supposedly endorsed by Oprah, Rebel Wilson and Adele.
by Steven Rosenbaum on Oct 16, 1:36 PM
Speakers at The Archewell Parents' Summit, "Mental Wellness in the Digital Age," showed how social media's effect on teens can be catastrophic.
by Maarten Albarda on Oct 13, 11:48 AM
Online shoppers see your brand only as a tiny tile on their phone or desktop. That places a whole new set of rules (and opportunities) for your packaging strategy.
by Dave Morgan on Oct 12, 11:39 AM
An industry that shapes the minds of hundreds of millions of people can't just sit it out when the issues become heavy.
by Cory Treffiletti on Oct 11, 9:05 AM
Your best customers give you feedback, and by listening and leaning in, you foster more conversation. That conversation, if done well, can lead to a community.
by Gord Hotchkiss on Oct 10, 1:52 PM
In the faceoff between Meta and the Canadian government, the government took a knife to a gun fight.
by Steven Rosenbaum on Oct 9, 10:53 AM
Elon Musk has made his public position clear. As a "free speech absolutist," he welcomes racism, antisemitism, hate speech, and a wide array of content antithetical to brand safety.
by Kaila Colbin on Oct 6, 6:05 AM
It's vibe. Culture is how we behave, but vibe shapes the mood -- and mood shapes the motivation.
by Dave Morgan on Oct 5, 1:41 PM
I'm writing this from a train in Ukraine, where the war is the clearest example of freedom versus totalitarianism the world has experienced since World War II.
by Cory Treffiletti on Oct 4, 2:01 PM
I like my brands with no point of view of their own, but with their attention focused just on making a great product all by itself.