Results for February 2003

Future Tool
Talking Movie Posters» 0 Comments
Current Thinking
Social ID» 0 Comments
HotProperty:Trading Spaces
TLC wouldn't trade this show for anything. » 0 Comments
HowTo...
Sponsor an Action Sports Star» 0 Comments
StartupCloseup: Anime Network
Hard-edged cartoons that appeal to adults and kids.» 0 Comments
Agency Profile: Leapfrog Advertising
Filling the agency-void for small and medium-sized companies.» 0 Comments
At Issue: Which is the stronger medium cable or broadcast?
The share of audience between the two media has become equal, will the dollars follow? » 0 Comments
Media Soapbox: Hacking Across the Pond

Emily Booth is associate editor of Revolution Magazine UK.

Brits have a knack as hacks. And they're exporting that know-how to the U.S. in waves.

Few things epitomize it more than the Stateside success of so-called lads' mags such as FHM and Maxim. It seems that a staple diet of girls, jokes, girls, cars, girls, and music sells men's mags by the bucketload, whichever country you're in.

While Arena, Esquire, and GQ summed up the big-spending, big-watch-wearing Ă”80s, the likes of loaded lowered the tone and ...» 0 Comments

Interactive Television: A Primer
A review of the technologies and promises that await advertisers that are willing to try this new medium. » 0 Comments
Market Focus: Golfers
On the surface, golf appears to be a healthy game, and the people who play it certainly constitute a desirable audience worthy of advertisers’ attention.» 0 Comments
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