Results for February 2005
  • Captive Audience: All Over the MEDIA Landscape
    You want to run a national ad campaign in 50 U.S. markets, but you need a hands-on local touch in each one. That's what AllOver Media (AOM) promises.
  • Talk: MED-utainment
    Health-related segments on TV usually last two-to-three minutes tops, and cover medical topics in the most general of terms. Viewers living with chronic ailments like diabetes, arthritis, lupus, and multiple sclerosis can turn to medical Web sites for more information, but even they don't offer perspectives on what it's like to live with a chronic disease. But that's about to change, as "dLife," a TV talk show about living with diabetes debuts March 20 on CNBC.
  • Hyper Reality: Study Finds Absurd Parodies Resonate With Teens
    Marketing to kids is a touchy subject - how young is too young? What works with teens that already have a distorted image of themselves and who, as a group, don't like being pitched? To answer those questions, The Geppetto Group, a New York-based agency and consultancy specializing in kids' marketing, interviewed more than 100 teenagers for a study entitled, "Creative Teen Advertising That Works: The Sin of Sincerity."
  • In Motion: Advertising at 65mph
    With advertising popping up in the most obscure places, it was just a matter of time before some creative mind realized that commercial trucks actually offered a previously untapped opportunity  mud flaps.
  • Ambient Packaging: Branding the World One Pizza Box at a Time
    Mixing domestic fodder with suburban angst has become a dream come true for advertisers with abc's "Desperate Housewives." A recent scene in which Felicity Huffman's character Lynnette Scavo impresses her husband's clients by pitching the use of dry cleaning bags to sell advertising was something of a surprise to Ambient Planet, the New-York based non-traditional media company.
  • Promotion: Loading Tracks
    Cruise the Web long enough and you'll run into a banner with candy-colored iPods lined up in a row and the text shouting, "FREE!" Even Web-savvy consumers, including this reporter, are tempted to click and sign up for a credit card or other promotion.
  • Spin-Off: Mighty Mini
    Filter mini, a pocket-sized spin-off of Filter Magazine, has birthed a side project of its own. Launched earlier this year, the petite music/lifestyle publication released the mini mag as a free pdf file for alternative music aficionados. And while advertisers aren't lining up for space yet, the move could potentially goose the circulation  not to mention the hip quotient and awareness  of the entire Filter brand.
  • Placement: Tattoo You
    Cody Love was surfing the Web to find a design for his first tattoo. The 20-year-old Suzuki-enthusiast from Port Albernie, Canada, thought he'd have to drop a chunk of change to get a quality tattoo, until he saw an ad for TatADs.com. The site enables people to get tattooed and get paid for it.
  • The Melding of America
    By 2050, the percentage of Americans who describe themselves as Caucasion will barely be 50 percent. Advertisers are taking notice.
  • Feature: The New Trojans
    There's more to that iPod than you think.
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