On the Web and mobile apps, user behavior is constantly evolving - the messy result of a complex and unpredictable calculus involving expectations, experience, technology, brands and a hundred other factors. Unless you're replicating an existing, proven Web site note-for-note and down to the last pixel, it's very difficult to predict how users will behave. After well over a decade of Web designers working to define "best practices," there's almost nothing we know for certain about what users will do.
I've spent my entire career as a Web developer, Web editor, and writer. And consistently over the last 17 years, I have found that when publishers and media professionals talk about the Web, they tend to assume that it is, at its core, a publishing medium. After all, that conclusion makes sense: The Web was created to transmit and link documents together. From its humble roots as a service for sharing physics research papers, it has grown into a linked database of newspaper articles, video assets, games, and billions of other media objects. At the center of the Web is ...
What happens when you ask people to pay for music before a single track is even laid down? The rise of crowdsourced funding sites - like IndieGoGo and Kickstarter, where users commit money in advance to planned ventures like recordings, books and statues of RoboCop - has caused many artists to think about whether such sites could replace the world of music distributors and record labels.
For years, you've operated behind the scenes influencing the media and marketing industries as a consultant and advisor to some of the biggest companies in the world. Why did you want to edit a magazine about the industry and what did you hope to get out of it?
When MEDIA made the permanent shift to guest editors more than a year ago, I made a mental list of people whose point-of-view I'd like to turn this magazine over to. One of them was Michael J. Wolf, the influential media-industry-management consultant and former chief of MTV Networks, whom I've known for much of my career covering media. Wolf, who pretty much invented the concept of an entertainment and media-industry practice at Booz Allen and then at McKinsey and now at his own firm, Activate, has helped shaped the industry for more than 20 years, as one of the most ...
It's part of Wired magazine's mission to take risks with new technology - after all, this is the magazine that wasn't afraid to exclaim last August that the "Web Is Dead." And so, a full year before the iPad officially existed, senior management at Wired's monthly tech meeting were trying to figure out how to make their magazine work with the next new thing.
It couldn't be a more exciting and remarkable time to be in the media business. Over the next couple of years, billions of media-growth dollars will be created through new experiences and new applications on new devices.
The age of the big, corporate media creator is over, and that of the small, nimble start-up has begun. The Web will look different; people will spend their time differently, and the old ways of doing things will no longer suffice. Companies now emerge from nowhere with no money, yet garner millions of users almost overnight. The implications for those in content and marketing are immense.
By 2002, Nick Denton had found success, first as a British journalist, then even more success as an entrepreneur, co-founding and selling two technology companies - early social-networking Web site First Tuesday and news-aggregator/business-intelligence firm Moreover Technologies.
When MEDIA wanted to know how Madison Avenue's top brass were transforming their cultures and organizations to deal with the rapid change of the media and technology marketplace - not to mention traditional advertising business-models - we turned to three of the industry's most vocal leaders: Publicis' Maurice Levy, Interpublic's Michael Roth and WPP's Martin Sorrell -for a candid, round-table discussion. As it turns out, titans of industry have a pretty tight schedule, so we conducted it as something of a virtual round table, via a separate series of interviews based on a common set of questions.