Results for January 2004
- 2003 Traditional Media Agency of the Year
- What makes a Media Agency of the Year? Frankly, as the staff of MEDIA Magazine began planning its first award for that honor, we weren't sure exactly what the criteria should be. New business wins? Client retention? Overall billings growth? Client sales growth? Great media deals? Breakthrough planning and research? Best of class management systems? Overall industry esteem? In short, all of the above. And much, more.
- Political Season Heats up the Airwaves
- Hot issues are driving advertisers to highly-rated, but divisive politically-themed news shows.