Results for October 2002

Frontiers: Reports From the Media Fontier
iTV
‘Madison’s Wedding’ on Demand
by Lee Hall, lee@deadlinemedia.net

It's amazing what people will do when they have something new. Take the curious case of "Madison's Wedding," a locally produced video-on-demand project on Time Warner Cable's Raleigh, N.C., system.

"Madison's Wedding" documents the marriage of Madison Lane, a popular radio personality in the market. The video, all 98 minutes of it, was offered for sale to the cable company's 130,000 customers. An experiment, said Time Warner Cable. A promotion, said WDCG-FM, Lane's station.

Backed by a ton of on-air mentions on the ...» 0 Comments

Reports from the Media Frontiers
iTV<\B>
'Madison's Wedding' on Demand<\I>
by Lee Hall, lee@deadlinemedia.net<\B>
It's amazing what people will do when they have something new. Take the curious case of "Madison's Wedding," a locally produced video-on-demand project on Time Warner Cable's Raleigh, N.C., system.

"Madison's Wedding" documents the marriage of Madison Lane, a popular radio personality in the market. The video, all 98 minutes of it, was offered for sale to the cable company's 130,000 customers. An experiment, said Time Warner Cable. A promotion, said WDCG-FM, Lane's station.

Backed by a ton of on-air mentions on the radio station, "Madison’s Wedding" turned out ...» 0 Comments

Tools & Research: Future Tool
FastChannel Streamlines Ad Traffic» 0 Comments
Tools & Resources: Current Thinking Core Values

Before September 11, before Enron, before WorldCom, and before Martha Stewart appeared on the SEC radar, Scott Bedbury was on the case about ethical brand values. Bedbury is a marketing and advertising legend with two high-profile gigs to his credit. He was behind the Just Do It campaign at Nike during the 1990s and developed Michael Jordan and Bo Jackson into media superstars.

Then he went to Starbucks and as senior marketing VP put in place the socially responsible marketing that the chain is known for. Then he took a break. He put his philosophy into ...» 0 Comments

Tools & Resources: Comparing the Data

When you get right down to it few ad categories have seasonal swings. Using data from Competitive Media Research, a year-to-year monthly look at total ad spending shows bipolar swings for autos and department stores. Other top product categories are consistent.

Auto accessories and equipment are far and away the biggest product category for the past year. Concurrent with new model year introductions, it spiked in September and October and dove in January. A more interesting dynamic may be happening in the department store category. It spiked to second place in November and December in conjunction ...» 0 Comments

Tools & Resources: Startup Closeup: National College Sports Network
College-educated, higher- inclome audience will be a major focus» 0 Comments
Tools & Resources: How To... Infomercials
Direct response TV can tell a longer, more complex story.» 0 Comments
Inside Look at Radio
Controversial — but still the best way to reach mobile consumers» 0 Comments
Satellite Radio Awaits Activation
New services tout a low-clutter, highly focused alternative.» 0 Comments
Tools & Resources: Startup Closeup: In Touch Weekly
Magazine hopes to snag internet generation.» 0 Comments
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