Results for January 2003

Media Circus
Resistance May Be Futile» 0 Comments
Agency Profile: Kang and Lee
Multicultural and Simple. » 0 Comments
At Issue: Are Media Planners Outside Looking In?
Industry leaders weigh-in on media’s place in the branding loop.» 0 Comments
Behind the Numbers: Spanning the Generations
Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, and Millennials.» 0 Comments
Media Soapbox
Morning TV News Show Hosts Conquer Content» 0 Comments
Reports From the Media Frontiers
Cross-Media
Getting Media’s House in Order
by Steve Smith, popeyesmith@comcast.net

It is so refreshing to hear a made member of the media actually say that they, not the ad industry, need to get more coherent about cross-platform ad sales.

“Part of the difference has been that agencies and clients weren’t going to get behind it if they saw that the people selling it to them weren’t in agreement on it,” says Charles Tillinghast, MSNBC.com’s director of sales and marketing. When the combined sales forces of TV, print, and online came into the room together with ...» 0 Comments

Seizing the Eventage
Retailers and magazines see event marketing as a way to extend relationships with consumers ... and boost sales too.» 0 Comments
Early Adopters
They had a cell phone before you knew what one was.» 0 Comments
Media Circus
The ABC Blues» 0 Comments
People Profile: Tom O'Keefe
FCB creative director thinks beyond creative.» 0 Comments
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