Results for January 2003
  • Media Circus
    Resistance May Be Futile
  • Agency Profile: Kang and Lee
    Multicultural and Simple.
  • At Issue: Are Media Planners Outside Looking In?
    Industry leaders weigh-in on media’s place in the branding loop.
  • Behind the Numbers: Spanning the Generations
    Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, and Millennials.
  • Media Soapbox
    Morning TV News Show Hosts Conquer Content
  • Reports From the Media Frontiers
    Cross-Media
    Getting Media’s House in Order
    by Steve Smith, popeyesmith@comcast.net

    It is so refreshing to hear a made member of the media actually say that they, not the ad industry, need to get more coherent about cross-platform ad sales.

    “Part of the difference has been that agencies and clients weren’t going to get behind it if they saw that the people selling it to them weren’t in agreement on it,” says Charles Tillinghast, MSNBC.com’s director of sales and marketing. When the combined sales forces of TV, print, and online came into the room together with ...

  • Seizing the Eventage
    Retailers and magazines see event marketing as a way to extend relationships with consumers ... and boost sales too.
  • Early Adopters
    They had a cell phone before you knew what one was.
  • Media Circus
    The ABC Blues
  • People Profile: Tom O'Keefe
    FCB creative director thinks beyond creative.
« Previous Entries