Results for January 2003

Media Circus Posted by T. Miller on Jan 29, 12:00 AM

Resistance May Be Futile» 0 Comments

Agency Profile: Kang and Lee Posted by John Gaffney on Jan 29, 12:00 AM

Multicultural and Simple. » 0 Comments

At Issue: Are Media Planners Outside Looking In? Posted by Larry Dobrow on Jan 29, 12:00 AM

Industry leaders weigh-in on media’s place in the branding loop.» 0 Comments

Behind the Numbers: Spanning the Generations Posted by Jack Loechner on Jan 29, 12:00 AM

Media buys should more than just 18-to-34-year-olds, think X'ers, Boomers, Seniors, and Millennials.» 0 Comments

Media Soapbox Posted by Robert Passikoff on Jan 29, 12:00 AM

Morning TV News Show Hosts Conquer Content» 0 Comments

Reports From the Media Frontiers Posted by on Jan 29, 12:00 AM

Cross-Media
Getting Media’s House in Order
by Steve Smith, popeyesmith@comcast.net

It is so refreshing to hear a made member of the media actually say that they, not the ad industry, need to get more coherent about cross-platform ad sales.

“Part of the difference has been that agencies and clients weren’t going to get behind it if they saw that the people selling it to them weren’t in agreement on it,” says Charles Tillinghast, MSNBC.com’s director of sales and marketing. When the combined sales forces of TV, print, and online came into the room together with ...» 0 Comments

Seizing the Eventage Posted by Norman Schreiber on Jan 29, 12:00 AM

Retailers and magazines see event marketing as a way to extend relationships with consumers ... and boost sales too.» 0 Comments

Early Adopters Posted by David Tice on Jan 29, 12:00 AM

They had a cell phone before you knew what one was.» 0 Comments

Media Circus Posted by T. Miller on Jan 29, 12:00 AM

The ABC Blues» 0 Comments

People Profile: Tom O'Keefe Posted by Paul Gough on Jan 29, 12:00 AM

FCB creative director thinks beyond creative.» 0 Comments

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