In the U.K., "flog" is commonly used as a synonym for "sell." As in, "I need to flog this old carpet." Although, to be more accurate, its use connotes dishonest selling - more like, "I need to flog the carpet I just stole." Which makes it a uniquely appropriate, if ironic, word for the practice of fake blogging. It's appropriate because fake blogging, a.k.a. flogging, is clearly a dishonest and shady activity. But it's ironic because I can't believe that anyone really believes they could sell anything to anyone by creating a flog.