Results for November 2002
  • Special Feature: Forecast 2003 - Traditional Media
    You know what it’s like to get a couple of friends to agree on where to go for lunch. If you think that’s tough, imagine getting 150 leaders of the media industry to agree on where advertising is headed in 2003. Well, that’s exactly what we tried to do at our annual Forecast conference in New York this past September. We invited 150 of the top media planners, buyers, sellers, marketers and researchers to debate a series of resolves – on consumer perception, cross-media, sponsor integration, alternative marketing, and the decline of media’s effectiveness – that would help determine the ...